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What’s the best way to show competitive advantage without sounding arrogant?
#1 · September 26, 2025, 9:42 am
USPs and technical knowledge are great, but keep it simple. Especially if you're trying to attract finance, your business plan needs to reflect on your subject knowledge and how you will look to start, grow and exit.
But where is the line drawn to show you believe in your ability to turn an idea into a successful business?