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Are 'long-tail' approached to online Marketing still viable?

Long-tail approaches are not only viable in 2025, they’re evolving to stay relevant in a landscape dominated by AI, personalisation, and shifting consumer behaviour. Let’s break it down:

Why I find that Long-Tail Marketing Still Works for us:

  • Search Behavior Is Still Fragmented: People continue to use highly specific, niche queries — especially with voice search and conversational AI. Long-tail keywords match this intent perfectly.
  • Better Conversion Rates: These keywords often reflect deeper intent, meaning users are closer to making a decision. That translates to higher ROI.
  • Lower Competition: Unlike broad keywords, long-tail terms are less saturated, making it easier to rank organically and reduce ad spend.

How It’s Evolving in 2025

  • AI-Powered Personalisation: Tools now analyse user behaviour in real time, allowing marketers to serve hyper-targeted content based on long-tail interests.
  • Voice Search Optimisation: With smart speakers and mobile assistants, users ask questions in natural language — which aligns perfectly with long-tail keyword strategies.
  • Zero-Click Searches: SEO is shifting toward featured snippets and instant answers. Long-tail content that directly addresses specific questions is more likely to be surfaced.

Smart Strategy Tips

  • Focus on user intent, not just keyword volume.
  • Use AI tools to uncover emerging long-tail trends.
  • Create content clusters around niche topics to build authority.
  • Optimise for voice and conversational search.

If you’re building a brand with depth and longevity — especially in e-commerce or content marketing — long-tail strategies are still a smart play. Want help crafting a long-tail content plan or keyword list? I’ve got ideas.