[Lawson Willett]

With the biggest business names in the world seemingly called nothing to do with their actual business offering like Apple or Nike. How do you choose the right name for your business?

Catchy, memorable and simple is seemingly the best formula surely? But if you supplied Virtual Office services like we do, being called ‘Virtual Office UK’ obviously has advantages but does it work in all cases. SEO best practises and the internet still likes ‘relevant’ connections to help you rank and be found online. But as it has been since the dawn of time, brand marketing is a costly exercise and can be very difficult to get traction.

What are your thoughts?

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